River City Logistics Case Study

River City Logistics aimed to position themselves for the next market cycle by having a thorough understanding of the freight market. Having previously relied on information from load boards, the company’s leadership began to question the integrity and depth of the data they were using and turned to SONAR to gain a comprehensive market view to better understand pricing and lane dynamics.

SONAR has improved River City’s ability to make informed decisions based on what is happening in the market currently. Download the case study to learn how SONAR’s data has enabled the company to shift from a transactional partner to an important knowledge source for its carrier base.

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What's the SONAR ROI?

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

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