Empowering Supply Chain Leaders to Make Confident Decisions

The SONAR freight data intelligence platform empowers supply chain leaders to balance and optimize transportation rates and service levels

What Industries Can SONAR Help?

Industries such as retail, financial, consumer packaged goods (CPG), automotive, paper and packaging, and health care rely on SONAR to benchmark, analyze, monitor and forecast freight spending via dynamic visualizations across multiple, user-defined lanes

SONAR Freight Waves helps supply chain leadership in retail

Retail

With SONAR’s high-frequency data points on rates, capacity and volumes across multiple modes, retailers can respond quickly to cyclical inflections and reprice their lanes to achieve the desired balance between service and cost.

SONAR Freight Waves helps supply chain leadership in finance

Financial

SONAR is the only data source that aggregates and provides daily national and global data on the freight and consumer goods market. Financial professionals use SONAR to make proactive calls ahead of the market and get a competitive edge.

SONAR Freight Waves helps supply chain leadership in CPG

CPG

SONAR gives CPG companies a comprehensive, multimodal view of freight markets so they can adjust their procurement strategies with the cycle, balancing cost and tender acceptance.

SONAR Freight Waves helps supply chain leadership in automotive

Automotive

SONAR provides the fastest view of the global freight markets, allowing automotive shippers to make strategic and tactical decisions about ordering, network design, freight procurement and modal strategy.

SONAR Freight Waves helps supply chain leadership in paper and packaging

Paper and Packaging

SONAR provides high-frequency, multimodal freight market data to paper and packaging companies so they can rapidly respond to cyclical inflections and optimize their transportation networks for cost and service.

SONAR Freight Waves helps supply chain leadership in health care

Health Care

SONAR helps healthcare shippers cut costs from their truckload, air cargo, intermodal and ocean container lanes while keeping carrier service levels high to ultimately position procurement teams to acquire critical equipment and supplies more efficiently.

A busy fulfillment center with loading and unloading freight carriers

Other Industries

SONAR’s best-in-class data and analytics help shippers and supply chain leadership monitor carrier networks to optimize transportation management costs and improve operational performance.

A member of supply chain leadership uses SONAR’s dashboard and talks on the phone

Broker/3PL

SONAR’s array of analytics and comprehensive freight market data helps 3PLs and brokers maximize freight margins, benchmark and forecast contract and spot rates.

Efficient transportation management with trucks on the road

Carrier

SONAR’s robust data sets allow freight carriers to maximize trucking rates, minimize operating costs, and predict rates and capacity. Use SONAR to strategically position trucks and improve margins.

What's the SONAR ROI?

Use our calculator to find out.

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See why our customers love SONAR

Video Testimonial Featuring Shaker Logistics

Video Testimonial Featuring MW Logistics

What customers are saying

“Excellent Customer Service and great data for strategic business decisions.”

Gregory Grimes, Owner & Managing Partner

“[SONAR] are invested in our business to make sure we’re using and tapping into the data, but also discussing with us about how SONAR’s insights can make our business better.”

VP of Carrier Sales

“The initial results were better than expected, generating a 10% savings in transportation spend. Overall exposure to the spot market was roughly cut in half, from 20% to 11%.”

SONAR SCI Customer

Grow your business with SONAR

Talk to our experts and see if SONAR is right for your business.

White Papers
February 23, 2026

The Industrial Heartland Leads the Charge: SONAR Data Reveals a Sustainable, Capacity-Driven Market Tightening

January 14, 2026

The State of Freight: January 2026

December 22, 2025

December 2025 The State of Freight: A Look Back at 2025