Balance cost and service with better freight procurement for paper and packaging manufacturers

Optimize your transportation spend and strategy

Challenges Facing Paper and Packaging Companies

Paper and packaging manufacturers and brokers face several key challenges in today’s market. Better data intelligence is crucial for these companies to ease obstacles such as:

  • Lack of visibility into consumer demand
  • Controlling transportation costs
  • Antiquated freight procurement processes

What's the SONAR ROI?

Use our calculator to find out.

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

SONAR Supply Chain Intelligence for Freight Packing and Shipping

SONAR’s data intelligence benefits shippers in all modes of transportation. Tackle day-to-day business decisions with more confidence. SONAR’s best-in-class data and analytics help shippers monitor carrier networks to optimize transportation spend and improve operational performance. Utilize SONAR data intelligence to develop a more accurate and dependable supply chain strategy and forecast disruption. Stay on top of supply and demand dynamics across all modes of transportation.


Coverage Guide: Your Freight Coverage Solution

 Coverage Guide streamlines load prioritization, rate evaluation, and freight coverage. As the cornerstone of our logistics toolkit, it addresses the unique challenges brokers face in today’s fast-paced industry.

Key Features & Benefits

  • Compare Rates and Availability: Quickly view market conditions to make informed decisions and maximize margins.

  • Intuitive Interface: Access vital information with a user-friendly design that boosts productivity.

  • Market Condition Tracking: Stay updated on trends to align strategies with real-time data.

  • Simplified Load Coverage: Identify which loads require minimal effort and where to focus attention.

 Why Use Coverage Guide?

Coverage Guide sets the stage for a full suite of tools tailored to the logistics industry. By focusing on the critical aspects of carrier sales, it empowers brokers to operate more efficiently, negotiate with confidence, and deliver superior service to their clients.

Start transforming your freight operations today with Coverage Guide—your first step towards a smarter, more streamlined logistics toolkit.

Respond to changing market dynamics faster

Paper and packaging manufacturers often struggle to optimize their supply chains in ways that synchronize with broader business and consumer cycles. Often, paper and packaging companies serve CPG brands and retailers, sitting well upstream of the consumer, and lack visibility into real-time demand. Paper freight procurement strategies are often at odds with market dynamics, and the companies are aggressive where they should be conservative (and vice versa).

SONAR delivers high-frequency transportation data collected at the point of booking to give paper and packaging companies an edge in paper freight procurement:

  • Price, volume and capacity trends in ocean container, rail intermodal and trucking
  • Automatically identify opportunities in your network for cost savings and service improvements
  • Cut transportation costs intelligently, without adding risk to your network
Freight Waves dashboard for improving retail logistics

Protect your network against freight market volatility

SONAR provides high-frequency, multimodal freight market data to paper and packaging companies so they can rapidly respond to cyclical inflections and optimize their transportation networks for cost and service.

  • Daily trucking and intermodal rail contract and spot rates
  • Use granular service data to hold your carriers accountable
  • Predict tightening and loosening cycles in trucking markets

Quickly visualize transaction data to get a clear picture of your network performance

Gain visibility of your operations with a clearer picture of your freight, carriers and performance

Summary View

Summary View provides a control-tower-level dashboard of all uploaded lanes and summarizes:

  • Potential freight savings
  • Load count
  • Carbon footprint
  • Miles
Screenshot of a SONAR dashboard displaying supply chain intelligence (SCI)

Opportunity View

Opportunity View outlines total freight spend risks and opportunities:

  • Highlights lanes with favorable capacity conditions
  • Pinpoints lanes contracted at higher or lower than market average rates
  • Identifies “quick win” options
image of a SONAR SCI list

Want to learn more about using SONAR SCI to improve network reliability and control costs?

Request a demo to talk with an expert.
White Papers
January 13, 2025

SONAR December 2024 State of Freight

October 2, 2024

SONAR September State of Freight

September 13, 2024

Q3 Freight Rate Report