During FreightWaves’ State of Freight webinar for December, Craig Fuller, FreightWaves CEO, and SONAR Director of Freight Market Intelligence Zach Strickland, said the future of the freight marketplace looks less uncertain than it has in years. Last month, Strickland and Fuller said that the Great Freight Recession is over, backed by SONAR data showing tender rejection rates and spot rates that have been rising. “When you start talking about the directional change … declaring the freight recession is over, if it’s truly data driven from credible sources, people do start to factor that in,” Fuller said. “I had multiple people who were in request-for-proposal season that worked for large brokers and carriers that said, ‘Thank you for saying this.’ They were the same people two years ago that were cussing me out for saying the freight market was collapsing.”
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