A newer entrant to the consumer packaged goods industry is primed for growth as the calendar turned to 2023. Unlike some participants in the freight market, this CPG company has experienced demand exploding throughout the pandemic thanks to consumers being forced to stay at home. This led to demand planning becoming more difficult as the search for a crystal ball of what is coming down the pipeline became more cloudy.
At least until the SONAR platform entered the equation.
The CPG company was searching for the ability to:
- Identify macroeconomic trends.
- Identify freight market trends specific to CPG companies.
- Benchmark transportation rates.
The threat of a rail strike throughout the last four months of 2022 accelerated the CPG company’s desire to build a private fleet that would smooth out some of the volatility that has impacted the freight market forever, but especially since the onset of the COVID-19 pandemic.
The SONAR platform presents both the macroeconomic and freight market trends that allow for the CPG company to continue to be nimble and act appropriately when markets shift.
