“Edge Logistics is all about data, so we use everything we can find. My career has been very IT-centric. That’s how I learned to be a broker, and that was how we got started back in 2010/2011. And using technology is the way that we built the company. In addition to our own proprietary technology, we use anything and everything in the market that will help us do our jobs better. We’re trying to give carriers more access and more visibility than traditional brokerages.” – Will Kerr, Edge Logistics CEO

Because the company is technology-focused, it uses a variety of services to augment its in-house tech stack including FreightWaves SONAR. Kerr pointed out that Edge built and implemented internal rating models based on Edge Logistics’ customer experiences. The company uses them with customers externally through its Spot the Robot API, and with carriers though Capacity.

SONAR benefits at Edge Logistics

Kerr noted that most brokerages are similar in many ways. “We all have similar rates and use the same carriers, but Edge wins bids and business by knowing the REAL market rates and how to apply them for customers. In terms of bids and high volumes, much of what we do is driven by SONAR.”