To maintain a competitive edge in an increasingly complex logistics landscape, Bettaway recognized the need to adopt more sophisticated data analytics tools to drive more competitive decision making.

A seasoned supply chain player with more than 60 years of experience, Bettaway offers a suite of services that span transportation, warehousing, pallet management and supply chain consulting. The company operates in the mid-Atlantic and Southern California regions, serving a diverse clientele that includes national, regional and local carriers in the U.S. and eastern Canada.

David Vreeland, director of operations and a 20-year veteran in the logistics sector, oversees the company’s 3PL services, dedicated and brokerage freight. Despite the firm’s extensive experience, it faced challenges in pricing and market analytics. Bettaway was operating in what could best be described as “organized chaos,” lacking a reliable tool to gauge market trends and pricing.

This gap became increasingly evident when the company sought to expand its business and become more cost-competitive. Recognizing the need for a more robust analytics tool, Bettaway turned to  SONAR. The platform has since become an integral part of the company’s daily operations, particularly in pricing and market analysis, enabling Bettaway to make data-driven decisions and optimize its services.

By integrating SONAR into its operations, Bettaway looks to enhance its cost-competitiveness, win more business and provide more value to its existing customer base, all while maintaining its commitment to sustainability and reducing its carbon footprint.