Infographics Archives

Healthcare

Derisk your health care supply chain with high-frequency freight data

Paper & Packaging

Balance cost and service with better freight procurement

Automotive

Optimize freight cost and service in your network with high-frequency data

CPG

Cut transportation costs intelligently with high-frequency data

Retail

Optimize your retail transportation network with better data and intelligent RFPs

Other Industries

Use SCI to balance cost and service and hold your supply chain partners accountable.

LEARN MORESee how SONAR supports

Broker / 3PL

Use SONAR to widen margins, win more freight, benchmark against the market, and forecast contract and spot rates.

Carrier

Use SONAR to maximize trucking rates and fleet utilization while minimizing operating costs

Financial

Leverage SONAR supply chain data as a leading indicator in the economy

LEARN MORESee how SONAR supports

Broker / 3PL

Use SONAR to widen margins, win more freight, benchmark against the market, and forecast contract and spot rates.

Carrier

Use SONAR to maximize trucking rates and fleet utilization while minimizing operating costs

Financial

Leverage SONAR supply chain data as a leading indicator in the economy

LEARN MORESee how SONAR supports

Understanding the Freight Cycle

The Waterfall Theory of Freight illustrates the critical importance of maintaining high routing guide compliance to control shipping costs and what might happen if these routing guides fall apart. Tools like SONAR enable transportation providers to track tender volumes, rejections and market imbalances, providing valuable insights into freight trends. By leveraging these tools, SONAR users can better navigate the complexities of freight logistics, ensuring more efficient and cost-effective operations.

Unlock Leading Indicators for Drayage Demand

While SONAR doesn’t contain drayage rates yet, certain data sets provide a look forward at demand that can help carriers be nimble with timely adjustments to resource levels. Total drayage capacity in a particular market doesn’t typically change much from day to day or week to week, but demand can fluctuate based on the volume of containers coming off the docks or into a rail yard.

Ocean Data for Global Logistics Optimization

The Container Atlas application in SONAR illustrates supply and demand in the ocean market by showing spot rates in addition to numerous other supply and demand metrics outside of rates, such as bookings information.