OTR Solutions, the leader in logistics-focused financial technology and back-office solutions, has a new strategic partnership with SONAR, the freight market’s premier real-time data and market intelligence platform.
The collaboration brings SONAR’s proprietary rate benchmarks and market insights directly into the OTR Solutions ecosystem—enabling carriers to benchmark their rates, improve negotiating outcomes, and make smarter operational decisions by surfacing the comparisons to carrier clients via weekly reports.
Empowering Carriers with Rate Benchmarking Visibility
The partnership integrates SONAR’s high-frequency spot rate data into a weekly snapshot of the carrier’s prior week activity with OTR Solutions, benchmarking their performance compared to the market on each factored lane from the prior week. This gives carriers regular, insightful, access to trusted rate benchmarks to identify profitable lanes, improve their network, and strengthen their negotiating position with brokers and shippers.
“Our goal is to help our clients maximize performance at all times, and a large part of that is improving their ability to understand how they’re performing versus the market, so they can make adjustments in real-time,” said Clayton Griffin, President of OTR Solutions. “There are winners and losers in every market, and through our partnership with SONAR, we plan to make every OTR client a winner.”
A Competitive Edge for Small and Mid-Size Carriers
With carrier profitability under pressure and markets shifting week-to-week, the ability to benchmark performance against current market conditions has become a mission-critical advantage. SONAR’s market intelligence helps carriers:
- Compare their rates to trusted market rate data
- Make smart decisions and negotiate based on data
- Identify stronger lanes and avoid underpriced freight
- Build more resilient and revenue-positive networks
“I spent much of my career in trucking and carriers and drivers will always be important to me. OTR Solutions is deeply connected to the carrier community, and they understand what small fleets need to stay competitive,” said Julie Van de Kamp, Chief Marketing and Operations Officer at SONAR. “By pairing their financial and operational tools with SONAR’s rate intelligence, carriers gain an edge to evaluate their performance when negotiating rates.”
Driving Better Outcomes Across the Carrier Network
The collaboration reinforces OTR’s commitment to helping carriers not only get paid faster, but also run stronger, more informed businesses. With SONAR insights accessible as part of the OTR Solutions experience, carriers can evaluate rate performance and gain negotiating power.
This partnership underscores a shared commitment to modernizing freight operations with transparent data, real-time intelligence, and scalable technology that meets the demands of today’s market.
The data snapshot gives carriers a peak at the data they could access in the SONAR Blue to Blue iOS app but in a more customized delivery focusing on the carrier’s specific loads from the week.
About OTR Solutions
Founded in 2011, OTR Solutions is a full-service freight factoring and transportation technology company that leverages easy-to-use systems to provide reliable cashflow, back-office support, and operating solutions to U.S. based carriers and brokerages of all sizes. OTR has over 350 employees, headquartered in Roswell, Georgia. To learn more about OTR Solutions’ portfolio of fintech solutions, please visit www.otrsolutions.com.
About FreightWaves SONAR
SONAR is the premier provider of real time supply chain intelligence. SONAR offers multi-modal and global pricing, tender data, forecasting, and lane-level insights, pairing rate and capacity data with usable insights and context on what drives market changes. SONAR allows supply-chain professionals to make quicker and more accurate decisions, leading to better performance.
