Every carrier call, email, and text a FleetWorks agent handles can now reference real SONAR market data — the moment it matters.
Freight moves fast. Most of the tools brokerages use to book it don’t. A carrier rep negotiating a load has the conversation in one place — phone, email, text — and the market data in another: a SONAR dashboard, a rate tool, a pricing analyst on Teams. By the time that context makes it into the conversation, the carrier has hung up, or someone else has already covered the load.
AI agents haven’t solved that gap on their own. An automated negotiation built only around a brokerage’s min/max spread — without live market data behind it — can miss what’s actually happening in a dynamic market.
That’s the gap this partnership closes.
What’s changing
SONAR has partnered with FleetWorks, the AI marketplace that matches brokers and carriers at scale, to bring SONAR’s TRAC rates and coverage scores directly into FleetWorks’ AI agents — across phone, email, and SMS, on every load those agents touch.
When a FleetWorks agent works a carrier or a load, it now references SONAR’s current spot rate and live market conditions in real time, working toward a bookable price within the broker’s own guardrails. If market conditions fall outside those guardrails, the agent escalates to a person — with the relevant SONAR context already attached, so nobody starts the conversation cold.
Brokers still set the rules: rate tolerances, approval thresholds, escalation logic. SONAR supplies the ground truth those rules act on.
What this means for broker teams
With SONAR live inside FleetWorks, mutual customers can:
- Negotiate against today’s market, not last week’s average — every call and email references current lane-level rates.
- Prioritize by lane score, so human attention goes to the loads that actually need it.
- Quote faster and more consistently, without reps toggling between a rate tool and the conversation.
- Escalate out-of-market situations to a person, with the SONAR context already attached.
- Measure performance against market benchmarks across the whole team, not just individual deals.
Why it matters
“Enabling access to accurate, high frequency data at the moment a decision gets made in freight negotiation creates more efficient and better outcomes,” said Julie Van de Kamp, Chief Commercial Officer at SONAR. “FleetWorks operates right then — the live negotiation — across thousands of daily carrier conversations. Putting SONAR there means the market signal and the market action happen in the same place.”
FleetWorks’ AI agents currently handle 30,000+ daily loads across 40+ brokerages, engaging a network of 29,000+ carrier MCs — which means SONAR data is now informing a meaningful share of live freight negotiations happening today.
“For a broker, covering a load has always been a guessing game. Have I found the best carrier at the best price? For a carrier, covering a truck is about maximizing your rate today and maximizing the utilization of your truck over the week,” said Paul Singer, CEO and Cofounder of FleetWorks. “AI agents bring answers to those questions. With SONAR built in, every conversation has integrated data that answers these questions to provide more trust in the marketplace. If there’s an unanswered question, people step in exactly when their judgment matters.”
Getting access
- Brokers who are already FleetWorks and SONAR customers: activation is automatic — no setup required.
- SONAR customers who want to add FleetWorks: Request a FleetWorks demo
- FleetWorks customers who want to add SONAR: Request a SONAR demo
See it live
SONAR and FleetWorks are hosting a joint webinar on August 27th at 2:00 PM ET, with a live product demo. Register here
About SONAR: SONAR is the leading provider of high-frequency, global supply chain intelligence for the freight and logistics industry. SONAR’s price, demand, and capacity data allow customers to benchmark, analyze, monitor, and forecast the global physical economy.
About FleetWorks: FleetWorks helps brokers cover loads and manage their freight using thousands of orchestrated AI agents, backed by a network of over 29,000 vetted carriers. Every load is tracked through GPS and AI agents, with alerts when something looks off — so teams can serve their customers with confidence.
