Use SONAR’s Forward-Looking Market Intelligence (NOT just historical data) as preventative medicine for your market pain.
Who SONAR Helps:
- Shippers struggling with RFPs containing “paper rates”, inaccurate rates or rates that aren’t in line with the current market.
- Brokers struggling with margin compression
- Carriers, Brokers and Shippers surprised by capacity swings
Avoid getting caught flat-footed, most tools tell you what has already happened, SONAR provides context and leading indicators to help you act proactively.
What competitors do:
| Competitor Type | Limitation |
| Rate platforms (DAT, Truckstop, Xeneta, etc.) | Benchmarking + backward-looking |
| TMS/ERP data | Internal only, no market signal |
| Consulting reports | Static, lagging, quarterly |
| Forecasting models | Narrow scope or rate-only |
SONAR has:
A live macro supply–demand engine using:
- Tender volumes (OTVI and STVI)
- Tender rejections (OTRI and STRI)
- Mode shifts (intermodal, ocean, air)
- Macro flows
- Seasonal + structural trend modeling
This is not a rate tool — it’s a market direction engine.
