The four factors that impact freight trucking revenue and profitability

WHY SONAR

Key Features

Make more strategic business decisions and outperform the competition with SONAR’s full suite of products.

Our Data

Stay on top of supply and demand dynamics across all modes of transportation with SONAR’s best-in-class data and analytics.

LEARN MORE

SONAR SCI

Actionable insights to help shippers, carriers and 3PLs reduce costs, improve route guide compliance and make proactive decisions.

API

A customizable data analytics plugin that delivers the power and flexibility that modern supply chain businesses need — with more control and less risk.

Broker Tool Kit

Actionable data to inform brokers on which loads to prioritize for margin maximization.

Market Dashboard +

A multi-lane analysis tool designed to empower bid management, frequent lane monitoring and corridor trend visualization.

Container Atlas

Data insights and trends around vessel delays and price fluctuations to help users mitigate risk and make more informed and profitable decisions.

Index-Linked Contracts

Optimize pricing and relationships by creating dynamic contracts based on the source of truth for the supply chain industry.

TRAC

High-frequency and accurate pricing data on volatility, rates and capacity to improve margins and contract negotiations.

NTI

A real-time proxy for the health of the national supply chain used by freight and non-freight businesses to make more accurate decisions.

May 23, 2025

Q2 2025 Shipper Rate Report

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May 23, 2025

Q2 2025 Carrier Rate Report

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May 6, 2025

Powering Sales and Broker Collaboration with SONAR

Read More

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WHO WE HELP

Retail

Optimize your retail transportation network with better data and intelligent RFPs

CPG

Cut transportation costs intelligently with high-frequency data

Automotive

Optimize freight cost and service in your network with high-frequency data

Healthcare

Derisk your health care supply chain with high-frequency freight data

Paper & Packaging

Balance cost and service with better freight procurement

Financial

Leverage SONAR supply chain data as a leading indicator in the economy

Other Industries

Use SCI to balance cost and service and hold your supply chain partners accountable.

Broker / 3PL

Use SONAR to widen margins, win more freight, benchmark against the market, and forecast contract and spot rates.

Carrier

Use SONAR to maximize trucking rates and fleet utilization while minimizing operating costs

LEARN MORE

Understanding the Freight Cycle

The Waterfall Theory of Freight illustrates the critical importance of maintaining high routing guide compliance to control shipping costs and what might happen if these routing guides fall apart. Tools like SONAR enable transportation providers to track tender volumes, rejections and market imbalances, providing valuable insights into freight trends. By leveraging these tools, SONAR users can better navigate the complexities of freight logistics, ensuring more efficient and cost-effective operations.

Download Solutions Guide

Unlock Leading Indicators for Drayage Demand

While SONAR doesn’t contain drayage rates yet, certain data sets provide a look forward at demand that can help carriers be nimble with timely adjustments to resource levels. Total drayage capacity in a particular market doesn’t typically change much from day to day or week to week, but demand can fluctuate based on the volume of containers coming off the docks or into a rail yard.

Download Solutions Guide

Ocean Data for Global Logistics Optimization

The Container Atlas application in SONAR illustrates supply and demand in the ocean market by showing spot rates in addition to numerous other supply and demand metrics outside of rates, such as bookings information.

Download Solutions Guide

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May 13, 2025

Shifting Tides: Navigating US-China Trade, Southeast Asian Diversification, and the New Supply Chain Reality

Read More

April 28, 2025

Unlocking Freight Efficiency: A Deep Dive into Coverage Guide, Key Market Insights, and the Broker Toolkit

Read More

April 3, 2025

Shippers Shift Strategies: Embracing Lower-Cost, Slower Services in an Evolving Market

Read More

April 1, 2025

The psychological impact of uncertainty on executive decision-making

Read More

April 1, 2025

Rethinking Supply Chain Data: Moving beyond conventional approaches in the era of tariff-induced uncertainty

Read More

March 24, 2025

Navigating the tariff maze: The imperative role of high-frequency freight data

Read More

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RESOURCES

White Papers

Enrich your knowledge in the areas of freight and supply chain intelligence, understand market movements, and stay informed on the latest trends.

Case Studies

Real-time supply chain intelligence in action. See how our customers and partners benefit across the globe.

Pricing Power Index

The SONAR Pricing Power Index uses analytics and data from SONAR to analyze the market and estimate the negotiating power for rates between shippers and carriers based on eight key market indicators.

Release Notes

Access brief, high-level descriptions of enhancements and new features of SONAR.

Articles

Each week, market commentary from the update video is put into an article that can be read, based on the notes from the weekly video.

Infographics

Access engaging visual representations of common trends and happenings within the industry

Inside SONAR

SONAR moves and changes as fast as the freight markets. We’re continually updating and enhancing our data and product feature set. Get the inside scoop on SONAR updates.

Index Reference Guide

Our exclusive market indices provide uses with a wealth of knowledge and insight. The map will guide you through the data sets and indices that are right for yours needs.

FreightWaves TV

Our award-winning team combines the best in broadcast journalism with the diesel in our veins as we bring you the inside scoop on what’s happening in freight right now. From deep dives to fast facts, FreightWaves TV covers the world of freight like no one else.

Webinars

Join us if you’re new to SONAR, need refresher training, or want to learn more about our data sets. Watch the on-demand SONAR 101, 201, and 301 webinars hosted by our Customer Success team and Market Experts.

Podcasts

A full trailer load of freight podcasts from FreightWaves. Enjoy shows like the award-winning WHAT THE TRUCK?!? podcast, Put That Coffee Down, and more.

May 13, 2025

Shifting Tides: Navigating US-China Trade, Southeast Asian Diversification, and the New Supply Chain Reality

Read More

April 28, 2025

Unlocking Freight Efficiency: A Deep Dive into Coverage Guide, Key Market Insights, and the Broker Toolkit

Read More

April 3, 2025

Shippers Shift Strategies: Embracing Lower-Cost, Slower Services in an Evolving Market

Read More

April 1, 2025

The psychological impact of uncertainty on executive decision-making

Read More

April 1, 2025

Rethinking Supply Chain Data: Moving beyond conventional approaches in the era of tariff-induced uncertainty

Read More

March 24, 2025

Navigating the tariff maze: The imperative role of high-frequency freight data

Read More

VIEW ALL
PARTNERSHIPS
ABOUT US

Four Factors That Impact Freight Revenue and Profitability

Jason Vanover

Request a SONAR Demo

Navigate Trade Shifts. Introducing SONAR's new Trade War Command Center

Key Features

Our Data

LEARN MORE

SONAR SCI

API

Broker Tool Kit

Market Dashboard +

Container Atlas

Index-Linked Contracts

TRAC

NTI

May 23, 2025

Q2 2025 Shipper Rate Report

May 23, 2025

Q2 2025 Carrier Rate Report

May 6, 2025

Powering Sales and Broker Collaboration with SONAR

VIEW ALL

Retail

CPG

Automotive

Healthcare

Paper & Packaging

Financial

Other Industries

Broker / 3PL

Carrier

LEARN MORE

Understanding the Freight Cycle

Unlock Leading Indicators for Drayage Demand

Ocean Data for Global Logistics Optimization

VIEW ALL

May 13, 2025

Shifting Tides: Navigating US-China Trade, Southeast Asian Diversification, and the New Supply Chain Reality

April 28, 2025

Unlocking Freight Efficiency: A Deep Dive into Coverage Guide, Key Market Insights, and the Broker Toolkit

April 3, 2025

Shippers Shift Strategies: Embracing Lower-Cost, Slower Services in an Evolving Market

April 1, 2025

The psychological impact of uncertainty on executive decision-making

April 1, 2025

Rethinking Supply Chain Data: Moving beyond conventional approaches in the era of tariff-induced uncertainty

March 24, 2025

Navigating the tariff maze: The imperative role of high-frequency freight data

VIEW ALL

White Papers

Case Studies

Pricing Power Index

Release Notes

Articles

Infographics

Inside SONAR

Index Reference Guide

FreightWaves TV

Webinars

Podcasts

May 13, 2025

Shifting Tides: Navigating US-China Trade, Southeast Asian Diversification, and the New Supply Chain Reality

April 28, 2025

Unlocking Freight Efficiency: A Deep Dive into Coverage Guide, Key Market Insights, and the Broker Toolkit

April 3, 2025

Shippers Shift Strategies: Embracing Lower-Cost, Slower Services in an Evolving Market

April 1, 2025

The psychological impact of uncertainty on executive decision-making

April 1, 2025

Rethinking Supply Chain Data: Moving beyond conventional approaches in the era of tariff-induced uncertainty

March 24, 2025

Navigating the tariff maze: The imperative role of high-frequency freight data

VIEW ALL

Four Factors That Impact Freight Revenue and Profitability

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Who We Help

Resources

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