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WHY SONAR
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Why SONAR
SONAR Tools
White Papers
Key Features
Make more strategic business decisions and outperform the competition with SONAR’s full suite of products.
Our Data
Stay on top of supply and demand dynamics across all modes of transportation with SONAR’s best-in-class data and analytics.
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SONAR SCI
Actionable insights to help shippers, carriers and 3PLs reduce costs, improve route guide compliance and make proactive decisions.
API
A customizable data analytics plugin that delivers the power and flexibility that modern supply chain businesses need — with more control and less risk.
Market Dashboard +
A multi-lane analysis tool designed to empower bid management, frequent lane monitoring and corridor trend visualization.
Container Atlas
Data insights and trends around vessel delays and price fluctuations to help users mitigate risk and make more informed and profitable decisions.
Index-Linked Contracts
Optimize pricing and relationships by creating dynamic contracts based on the source of truth for the supply chain industry.
TRAC
High-frequency and accurate pricing data on volatility, rates and capacity to improve margins and contract negotiations.
NTI
A real-time proxy for the health of the national supply chain used by freight and non-freight businesses to make more accurate decisions.
January 13, 2025
SONAR December 2024 State of Freight
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October 2, 2024
SONAR September State of Freight
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September 13, 2024
Q3 Freight Rate Report
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WHO WE HELP
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Who We Help
Solution Guides
Case Studies
Retail
Optimize your retail transportation network with better data and intelligent RFPs
CPG
Cut transportation costs intelligently with high-frequency data
Automotive
Optimize freight cost and service in your network with high-frequency data
Healthcare
Derisk your health care supply chain with high-frequency freight data
Paper & Packaging
Balance cost and service with better freight procurement
Financial
Leverage SONAR supply chain data as a leading indicator in the economy
Other Industries
Use SCI to balance cost and service and hold your supply chain partners accountable.
Broker / 3PL
Use SONAR to widen margins, win more freight, benchmark against the market, and forecast contract and spot rates.
Carrier
Use SONAR to maximize trucking rates and fleet utilization while minimizing operating costs
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Understanding the Freight Cycle
The Waterfall Theory of Freight illustrates the critical importance of maintaining high routing guide compliance to control shipping costs and what might happen if these routing guides fall apart. Tools like SONAR enable transportation providers to track tender volumes, rejections and market imbalances, providing valuable insights into freight trends. By leveraging these tools, SONAR users can better navigate the complexities of freight logistics, ensuring more efficient and cost-effective operations.
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Unlock Leading Indicators for Drayage Demand
While SONAR doesn’t contain drayage rates yet, certain data sets provide a look forward at demand that can help carriers be nimble with timely adjustments to resource levels. Total drayage capacity in a particular market doesn’t typically change much from day to day or week to week, but demand can fluctuate based on the volume of containers coming off the docks or into a rail yard.
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Ocean Data for Global Logistics Optimization
The Container Atlas application in SONAR illustrates supply and demand in the ocean market by showing spot rates in addition to numerous other supply and demand metrics outside of rates, such as bookings information.
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May 6, 2024
Ardent Logistics Success Story
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April 22, 2024
Pink Panther Success Story
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April 8, 2024
Desirable Logistics Success Story
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March 22, 2024
How RGL Logistics Became a Trusted Advisor With SONAR
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February 1, 2024
Packer Freight Case Study
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January 17, 2024
River City Logistics Case Study
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RESOURCES
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Watch & Learn
Blog
White Papers
Enrich your knowledge in the areas of freight and supply chain intelligence, understand market movements, and stay informed on the latest trends.
Case Studies
Real-time supply chain intelligence in action. See how our customers and partners benefit across the globe.
Release Notes
Access brief, high-level descriptions of enhancements and new features of SONAR.
Articles
Each week, market commentary from the update video is put into an article that can be read, based on the notes from the weekly video.
Infographics
Access engaging visual representations of common trends and happenings within the industry
Inside SONAR
SONAR moves and changes as fast as the freight markets. We’re continually updating and enhancing our data and product feature set. Get the inside scoop on SONAR updates.
Index Reference Guide
Our exclusive market indices provide uses with a wealth of knowledge and insight. The map will guide you through the data sets and indices that are right for yours needs.
FreightWaves TV
Our award-winning team combines the best in broadcast journalism with the diesel in our veins as we bring you the inside scoop on what’s happening in freight right now. From deep dives to fast facts, FreightWaves TV covers the world of freight like no one else.
Webinars
Join us if you’re new to SONAR, need refresher training, or want to learn more about our data sets. Watch the on-demand SONAR 101, 201, and 301 webinars hosted by our Customer Success team and Market Experts.
Podcasts
A full trailer load of freight podcasts from FreightWaves. Enjoy shows like the award-winning WHAT THE TRUCK?!? podcast, Put That Coffee Down, and more.
January 9, 2025
Is intermodal capacity available in my lane?
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December 20, 2024
Who Controls Your Data?
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December 17, 2024
SONAR’s role in providing market intelligence in the volatile trucking market
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December 17, 2024
What causes trucking rate volatility?
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December 16, 2024
How To Use Intermodal Contract Rates
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December 16, 2024
SONAR: Advanced Signals for Investors on Inflation
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PARTNERSHIPS
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Trucking Rates per mile September 2020
Fergus Caldicott
SONAR App
SONAR SCI
Actionable insights to help shippers, carriers and 3PLs reduce costs, improve route guide compliance and make proactive decisions.
Market Dashboard+
A multi-lane analysis tool designed to empower bid management, frequent lane monitoring and corridor trend visualization.
TRAC
High-frequency and accurate pricing data on volatility, rates and capacity to improve margins and contract negotiations.
API
A customizable data analytics plugin that delivers the power and flexibility that modern supply chain businesses need — with more control and less risk.
Container Atlas
Data insights and trends around vessel delays and price fluctuations to help users mitigate risk and make more informed and profitable decisions.
NTI
A real-time proxy for the health of the national supply chain used by freight and non-freight businesses to make more accurate decisions.
Index-Linked Contracts
Optimize pricing and relationships by creating dynamic contracts based on the source of truth for the supply chain industry.
Why Sonar?
Features
Make more strategic business decisions and outperform the competition with SONAR’s full suite of products.
Data
Stay on top of supply and demand dynamics across all modes of transportation with SONAR’s best-in-class data and analytics.
Learn More
White Papers
January 13, 2025
SONAR December 2024 State of Freight
Read More
October 2, 2024
SONAR September State of Freight
Read More
September 13, 2024
Q3 Freight Rate Report
Read More
View White Papers
