SONAR SCI Custom Insights — Live Demo & Q&A
Thursday, October 1, 2026 · 2:30 PM ET · Free ·Watch the recorded webinar here.
Most shippers have more transportation data than ever — but having data and knowing what to do with it are two very different things. Tender activity, carrier performance, rates, volume and market conditions often live in separate systems, making it difficult to see where your network is performing, where risk is building and where you’re leaving money on the table.
That’s exactly what SCI: Custom Insights is designed to solve.
Join Ben Peterson, Head of Shipper Solutions at SONAR, for a live walkthrough of this powerful new capability — and see how your own freight data, combined with SONAR’s market intelligence, can transform the way you manage your transportation network.
What Is SCI: Custom Insights?
SCI: Custom Insights is a consortium-powered experience within SONAR’s Supply Chain Intelligence platform. Participating shippers contribute their transportation data — tendered volume, accepted and rejected tenders, carrier information, rates and network activity — and SONAR combines it with real-time market benchmarks to deliver an ongoing, actionable view of network performance.
The result: a clear picture of where your network stands, lane by lane, carrier by carrier, market by market.
What You’ll See in the Demo
Network Health & Executive Summary
Get an executive-level view of your entire transportation network at a glance — total spend, market vs. actual performance, savings opportunities, at-risk freight, tender compliance and budget vs. volume trends. AI-driven insights surface changes in volume demand, rates and capacity so your team knows where to look next.
Benchmarking: Find the Lanes That Need Attention
The Lane Opportunities module classifies every lane into one of four categories — High Risk, Savings Opportunity, Carrier-Dependent or Efficiency Zone — based on pricing alignment, lane difficulty and market conditions. Volume Compliance then compares planned vs. actual freight movement so you can evaluate carrier performance and pricing decisions in the right context.
Network Optimization: Understand What’s Driving Results
Network Analysis groups performance by origin or destination market, making it easy to identify whether an issue is isolated to a single lane or part of a broader trend. Carrier Intelligence provides a network-wide view of carrier performance — rates, variance, acceptance, volume, risk level and AI-generated guidance on where to reallocate freight.
Questions This Tool Answers — Live
- Where are we paying above or below market?
- Which lanes represent the greatest savings opportunity?
- Where is pricing creating capacity or service risk?
- Are carriers accepting the freight we expected?
- Which markets and carriers should we evaluate first?
Who Should Attend
This session is designed for shippers — whether you’re a current SONAR SCI customer ready to unlock Custom Insights, or a logistics, procurement or transportation leader evaluating smarter ways to manage your network.
Your Host
Ben Peterson — Head of Shipper Solutions, SONAR
Ben works directly with shippers to help them get more out of their freight data. He’ll walk through the platform live, answer your questions and show you exactly how Custom Insights can work for your network.
SCI: Custom Insights is available exclusively to members of the SONAR Shipper Consortium. Interested in learning more about membership? Reach out to sci@gosonar.com. To request a personalized demo of SONAR SCI, click here.
