From Signal to Execution: How SONAR + Transfix Give Brokers the Edge
The freight market is volatile. Brokers who win aren’t guessing — they’re reading the right signals and acting on them faster than everyone else.
In this 30-minute session, Brad Guinane (CRO, SONAR) and Carly Gunby (VP Revenue, Transfix) will walk through how SONAR’s market intelligence integrates directly into the Transfix TMS — and what that means for how you price lanes, build cost models, and protect margin when the market moves.
What you’ll walk away with:
- A clear picture of how SONAR data flows into Transfix’s operational workflow — not just as market color, but as a pricing input
- How to use volume flows, tender rejection signals, and rate direction to inform buying behavior — not just react to it
- Why brokers are moving away from rate-only benchmarking tools — and what the smarter approach looks like
- A framework for connecting market intelligence to profitability, lane by lane
Whether you’re already using one or both platforms, or you’re hearing about this partnership for the first time — this session is built for freight brokers who want to make faster, more defensible rate decisions.
30 minutes. Free to attend. Recording available.
If you weren’t able to attend but would like to watch the webinar, click here.
to read a white paper recap of the webinar, click here: sonar_transfix_whitepaper
