White Papers

March 2026 The State of Freight: White Paper

A Market Repricing: How Demand, Regulation, and Geopolitics Are Reshaping Truckload Economics Three converging forces are tightening capacity, resetting rates, and transferring pricing power back to carriers — SONAR data...

The Industrial Heartland Leads the Charge: SONAR Data Reveals a Sustainable, Capacity-Driven Market Tightening

Key Insights and Take-Aways from The State of Freight February 2026 A significant and sustainable strengthening of the freight market is underway, driven not by a surge in demand, but...

The State of Freight: January 2026

The State of Freight White Paper: January 2026 Mapping the 2026 Freight Landscape The freight market landscape entering 2026 is defined by a significant tightening that is holding firm, a...

December 2025 The State of Freight: A Look Back at 2025

The 2025 holiday peak season has proven to be exceptionally volatile, characterized by spiking spot rates and a sharp increase in tender rejections. This “peaky” season is occurring despite a...

Case Study: Household Products Shipper Improves OTIF and Cuts Costs During National Retail Promotion

Download the attached white paper describing how a CPG shipper used SONAR to improve its processes for forecasting, routing guide strategy, daily execution and post-promotion analysis resulting in significant and...

November 2025 The State of Freight White Paper

The November State of Freight webinar detailed a market characterized by a significant downturn in demand, yet a subtle and persistent tightening of capacity. This dynamic is creating a complex...

Q4 2025 Carrier Rate Report

FreightWaves’ Carrier Rate Report — sponsored by Trimble — provides a review of the previous quarter and a forecast for the coming months. Featuring responses from a carrier survey alongside SONAR data,...

Q4 2025 Shipper Rate Report

The Shipper Rate Report — presented in partnership with Trimble — is a quarterly publication using SONAR datasets to create the most in-depth rate and demand outlook for shippers. The insights within this paper...

October 2025 State of Freight

Discussions from F3: The Future of Freight Festival highlight three disruptive shifts transforming logistics: AI and FreightTech innovations, geopolitical shifts affecting freight markets, and evolving workforce dynamics. Analysis of the...

The Compliance Crunch

GenLogs has partnered with SONAR to take a deeper look at this ‘Compliance Crunch’ and see if there is any ground truth to the narrative that is having an impact...

Turning Market Data into Market Advantage: SONAR’s Top 10 Enhancements of 2025

Turning Market Data into Market Advantage: 2025 has been one of the most transformative years in SONAR’s history. From real-time global trade monitoring to AI-powered freight analytics, SONAR continues to...

September 2025 State of Freight: Peak Season Expectations and Market Wildcards

Click here to download the full white paper covering key topics from this months webinar.   Watch the full webinar here.
White Papers
March 24, 2026

March 2026 The State of Freight: White Paper

February 23, 2026

The Industrial Heartland Leads the Charge: SONAR Data Reveals a Sustainable, Capacity-Driven Market Tightening

January 14, 2026

The State of Freight: January 2026